Stop Optimizing
for Cheap Leads.
Start Optimizing for
customers.
Qualimize connects your Meta Ads, your sales team and your CRM, so you can see which leads actually become qualified customers and send those outcomes back to Meta.
The loop
How Qualimize optimizes your leads
Meta sends you a lead. Your team records what it actually became. Qualimize sends that outcome back, so the next campaign starts smarter than the last.
Qualimize CRMIt lands in one pipeline546 paying businesses, averaged over the last 4 months.
Because we build something real, and real businesses keep paying for it.
The problem
Every Monday, the same argument.
Nobody in the room is lying. The data that would settle it just doesn't exist yet.
“Cost per lead is down 20% this month.”
And the ads report proves it
“Most of these leads are junk.”
And the call logs prove it
They’re both right. Neither can prove it.
The number that would settle the argument — how many of those leads became customers — is in neither report.
100 leads from one campaign
Illustrative exampleLeads
Every form submission from the campaign
Contacted
Reached by a rep at least once
Interested
Engaged past the first call
Qualified
Genuine sales opportunity
Customers
The outcome you paid for
Meta sees the lead. Your sales team sees the customer. Qualimize connects the two.
Features
Everything your sales team needs
Purpose-built for businesses that run Meta Ads, not a bloated enterprise CRM.
Automatic Lead Capture
Every lead from every source lands in one pipeline the moment it's submitted.
Illustrations use sample workspace data
The product
Everything your team needs to turn leads into customers.
Five of the screens your team would use every day.
Your whole lead engine, in one view
- Leads, qualified and won, live from Meta
- The pipeline split by stage at a glance
- Proof that Meta is receiving your outcomes
Overview
Dashboard
Total leads
248
Qualified
38
Won
24
Conversion rate
9.7%
Pipeline distribution
Meta feedback health
Lead
Rohit Sharma
QualifiedMeta Ads · Summer Enquiry · Ad set 2 · Video ad B
Form answers
From Meta form: Summer Enquiry
- Full name
- Rohit Sharma
- Phone number
- +91 98••• •••12
- rohit.s@••••••.com
- City
- Pune
- Budget range
- ₹50L – ₹75L
- When to buy
- Within 3 months
Status history
- New11 Mar
Lead arrived from Meta
- Contacted12 Mar
Call answered, interested
- Pre-Qualified12 Mar
Budget confirmed
- Qualified13 Mar
Site visit booked
Meta feedback
What Meta has learned from this lead.
Contacted
Sent to Meta · 12 Mar, 10:24
Pre-Qualified
Sent to Meta · 12 Mar, 15:40
Qualified
Sending…
Will retry automatically.
Converted
Not reached yet
Workspace
Leads
Settings
Meta ad optimization signals
Choose which sales outcomes are reported back to Meta.
Defaults every new workspace is created with. Editable at any time.
Reporting
Campaign quality
| Campaign | Leads | Qualified | Won | Conversion |
|---|---|---|---|---|
| Summer Enquiry | 88 | 15 | 10 | 11.4% |
| Retargeting | 48 | 8 | 5 | 10.4% |
| Lookalike 1% | 49 | 3 | 2 | 4.1% |
Source quality
Real Qualimize screens, shown with sample workspace data
The shift
From lead volume to revenue intelligence
The same ad account, the same budget, a completely different basis for every decision you make about it.
Same budget, two outcomes
Illustrative exampleWithout Qualimize
1 in 5 worth calling. Meta is optimising for whoever fills the form, because that is the only thing it hears about.
With Qualimize
QualimizeCAPI3 in 5 worth calling. Meta now knows who booked and who bought, so it looks for more people like them.
For agencies
Stop reporting leads. Start reporting results.
Your client does not buy leads. They buy customers. Here is the report that ends the cost per lead argument for good.
Same budget, same month
Illustrative exampleCampaign A
- Leads
- 500
- Cost per lead
- ₹38
- Qualified
- 12
- Cost per qualified lead
- ₹1,583
Campaign B
Scale this- Leads
- 210
- Cost per lead
- ₹72
- Qualified
- 41
- Cost per qualified lead
- ₹369
On a cost per lead report, Campaign A wins by a distance and Campaign B looks expensive enough to pause. Once qualified leads are in the same table, Campaign B is producing opportunities at roughly a quarter of the cost. Qualimize moves the client conversation from how many leads did we generate to how many real opportunities did we generate.
Who it is for
Built for three kinds of team
Businesses
You run Meta Ads and handle the leads in house. Qualimize gives the team one pipeline and gives Meta the outcomes it needs.
Agencies
You are accountable for results, not just delivery. Show clients which campaigns produced qualified opportunities, not only cheap leads.
Sales teams
You need one place to work leads. Assignment, follow ups, activity history and clear ownership, without spreadsheet archaeology.
How it is built
Built on Meta's official APIs, not workarounds
Your ad account and your customer data are the two things you cannot afford to get wrong. Here is exactly how both are handled.
Official Meta integration
Lead Ads sync and Conversions API events run through Meta's own Marketing API, not a scraper or a third party middleman.
Server side events
Outcomes are sent from our servers with automatic retries, and a test event tool in Settings so you can verify delivery before you rely on it.
Encrypted credentials
Meta access tokens are encrypted at rest. Every workspace is a separate organization with no shared data between customers.
Permissions by design
Five roles with granular permissions, so managers see the whole pipeline and reps see their own book.
How it works
See It On Your Own Meta Account. Then Try It Free.
Book a 20-minute walkthrough and our team will get Qualimize connected to your Meta Ads, configure your sales pipeline, and get your workspace set up.
Book your demo
Leave your details and our team will schedule a 20-minute walkthrough of Qualimize on your own ad setup. No credit card, nothing to install.
Get your workspace
If it fits how you run ads, you get your workspace link with 3 seats included, plus help connecting your Meta Business account and mapping lead statuses to CAPI events.
Start tracking and optimizing
Leads flow in, your team works the pipeline, and every Contacted, Qualified or Converted outcome is sent back to Meta automatically.
Guided Setup
We'll help you connect your Meta account and configure Qualimize.
Your CRM, Ready to Use
Set up your pipeline, sales stages and team workflow.
Meta Feedback Ready
Start sending qualified and converted outcomes back to Meta through CAPI.
Us vs them
You're not too small for a CRM. They're too big for you.
The big CRMs were built for enterprise sales teams, then priced per seat and sold to you. Here's what that costs, and what it still doesn't do.
Meta Ads, where the leads actually come from
Built around Meta Ads lead flow
QualimizeInstant Form leads arrive in seconds
QualimizeConversions sent back to Meta (CAPI)
QualimizeBuilt-inCampaign, ad set & ad tracked on every lead
QualimizeUTM & GCLID captured on every lead
QualimizeEvery Meta form answer saved on the lead
QualimizeWorking the leads
Custom pipeline stages & tags
QualimizeAutomatic lead assignment
QualimizeIncludedDuplicate detection
QualimizeTasks, callbacks & reminders
QualimizeImport / export, bulk actions
QualimizeAnalytics & team leaderboard
QualimizeWhen it costs
Set up and running in
QualimizeSame day, on one callUsers included
Qualimize3 users, then ₹499/user/moWhat a 5-person team pays
Qualimize₹2,497 / moGST
QualimizeIncluded in the price| Qualimize | Zoho CRM | Salesforce | |
|---|---|---|---|
| Meta Ads, where the leads actually come from | |||
| Built around Meta Ads lead flow | |||
| Instant Form leads arrive in seconds | Via integration | Via integration | |
| Conversions sent back to Meta (CAPI) | Built-in | Needs a developer | Needs a developer |
| Campaign, ad set & ad tracked on every lead | Partial | ||
| UTM & GCLID captured on every lead | Partial | Partial | |
| Every Meta form answer saved on the lead | Partial | ||
| Working the leads | |||
| Custom pipeline stages & tags | |||
| Automatic lead assignment | Included | Higher tier | Higher tier |
| Duplicate detection | |||
| Tasks, callbacks & reminders | |||
| Import / export, bulk actions | |||
| Analytics & team leaderboard | Paid add-on | Paid add-on | |
| When it costs | |||
| Set up and running in | Same day, on one call | Days | Weeks + consultant |
| Users included | 3 users, then ₹499/user/mo | ₹1,400/user/mo | ≈₹2,100/user/mo |
| What a 5-person team pays | ₹2,497 / mo | ≈₹7,000/mo | ≈₹10,500/mo |
| GST | Included in the price | +18% on top | +18%, billed in USD |
Competitor pricing and features shown for general reference as of publishing and may change — see each provider's own site for current terms.
Pricing
One plan. Every feature. Pick how you pay.
No feature tiers and no upsells. Every workspace gets the full product.
Monthly
Billed monthly · GST inclusive
- Lead Management
- Team Management
- Follow-ups
- CRM Dashboard
- Analytics
- Meta Ads Integration
- Permissions
6 Months
₹1,349/mo · GST inclusive
- Lead Management
- Team Management
- Follow-ups
- CRM Dashboard
- Analytics
- Meta Ads Integration
- Permissions
Three seats included, typically one admin plus two sales users. Extra users are ₹499/user/mo.
Explore featuresFAQ
Questions, answered
Qualimize is a CRM built for teams that run Meta Ads. It captures your Meta leads, gives your sales team a pipeline to work them in, and sends the sales outcomes back to Meta through the Conversions API so your campaigns can optimize toward qualified leads and customers.
You connect your Meta Business account and subscribe your lead forms. New leads arrive in your pipeline tagged with the campaign, ad set and ad that produced them, so you can see which spend generates which outcomes.
The Conversions API is Meta's server to server event channel. Instead of relying only on browser tracking, your server reports what happened. Qualimize uses it to report the sales outcome a rep recorded, such as Contacted, Qualified or Converted.
Every workspace ships with ten lead statuses, from New and Not Contacted through Contacted, Pre-Qualified, Qualified, Appointment, Meet Done, Converted and Lost. Reps move a lead as the conversation progresses and the change is logged on the lead's timeline.
By default Contacted maps to Contact, Pre-Qualified to Prospect, Qualified to Qualified Lead and Converted to Converted. You control the mapping in Settings under Meta Ad Optimization Signals, and you can change or remove any of it.
Yes. That is the point of it. There are five roles with granular permissions, so managers can see the whole pipeline while reps see their own book. Leads can be assigned, followed up on a schedule, and tracked through a shared activity timeline.
Yes. Agencies use it to report on the quality of the leads a campaign produced rather than the volume. Each campaign shows leads, qualified count, won count and conversion rate in one table.
From Settings you connect your Meta Business account, choose the pages and lead forms to sync, and add the pixel and access token used for Conversions API events. Settings includes a test event tool so you can confirm Meta is receiving events before you rely on them.
Creating the workspace and inviting your team takes a few minutes. Connecting Meta and mapping your statuses to signals is a short one time setup you do once in Settings.
Book a 20-minute walkthrough so we can confirm Qualimize fits how you run ads, then you receive your workspace link. No credit card required.
A 20-minute walkthrough with our team. We show you Qualimize against the way you actually run Meta Ads, answer questions, and set up your workspace if it looks like a fit. There is nothing to install beforehand.
You pick monthly or 6-month billing on the same single plan. There are no feature tiers, so every workspace gets the full product either way.
Three seats are included, typically one admin plus two sales users. Each extra user is ₹499/user/mo, so a 5-person team pays ₹2,497 a month.
Free · 20 min · No pressure
See it live with your own ads
Book a free 20-minute walkthrough. We'll show you the full lead-to-CAPI flow using your own Meta setup, and answer every question, before you spend a rupee.
- Live walkthrough of the full CRM pipeline
- Meta CAPI setup tailored to your pixel and events
- Direct Meta Instant Forms integration demo
- Q&A, no time limit, no pressure to subscribe
Live in 20 minutes
Your ads do not need more leads. They need better signals.
Give your sales team the CRM they need, and give Meta the feedback it needs.
What customers tell us
Quality leads, a simple CRM, a fair price.
The themes we hear most often on onboarding calls.
“We stopped arguing about lead quality every Monday. The team can finally see which leads turned into site visits, not just how many forms came in.”
Ankit Verma
Real estate broker, Pune
“Simple enough that my sales team actually uses it daily, unlike the CRM we tried before this. Setup took less than an hour.”
Priya Nair
Marketing agency owner, Bengaluru
“Same features as the bigger CRMs we looked at, for a fraction of the price, and it is actually built around how Meta leads work.”
Ravi Deshmukh
Interior design studio, Nagpur
“Good CRM at a good price, no per-seat surprises. Our reps know exactly which leads to call first.”
Sneha Iyer
Coaching institute, Chennai
“Every lead now shows the ad it came from and what our team found out. No more guessing which campaign is actually working.”
Farhan Sheikh
Home renovation contractor, Hyderabad
“We stopped arguing about lead quality every Monday. The team can finally see which leads turned into site visits, not just how many forms came in.”
Ankit Verma
Real estate broker, Pune
“Simple enough that my sales team actually uses it daily, unlike the CRM we tried before this. Setup took less than an hour.”
Priya Nair
Marketing agency owner, Bengaluru
“Same features as the bigger CRMs we looked at, for a fraction of the price, and it is actually built around how Meta leads work.”
Ravi Deshmukh
Interior design studio, Nagpur
“Good CRM at a good price, no per-seat surprises. Our reps know exactly which leads to call first.”
Sneha Iyer
Coaching institute, Chennai
“Every lead now shows the ad it came from and what our team found out. No more guessing which campaign is actually working.”
Farhan Sheikh
Home renovation contractor, Hyderabad
Illustrative feedback themes from onboarding conversations, not verified or published reviews.